Embedded analytics

Data features your customers trust—without rebuilding the stack

Credible removes the data bottleneck with a governed model, built-in access controls, and a context engine delivered through APIs, SDK, and MCP.

Your team focuses on the experience. Credible handles definitions, governance, multi-tenancy, and scale.

The bottleneck

Modern product velocity meets fragile data infrastructure

Internal metric drift is damaging enough. Export it into your product and it erodes your customers' trust in you.

Slow time-to-market

A simple analytics feature expands into months of backend work on performance, security, and flexibility instead of core product.

Inflexible experiences

Static charts give customers little room to explore. AI Q&A bolted on later lacks the context required for reliable answers.

Failure to scale

The solution that works for ten customers breaks at a thousand. Dashboards time out and queries fail under real usage.

Skyrocketing cost

Production-ready, multi-tenant data products require much more than a proof-of-concept chatbot. Brittle queries and prompt tuning become permanent overhead.

Capture, enrich, deliver

A governed foundation delivered into your product

Credible applies the same shared framework to product analytics, with capabilities designed for secure multi-tenant use cases.

Capture: one model for product data

Define metrics, dimensions, and relationships once. Dashboards, AI chat, and API responses all draw from the same source of truth.

Enrich: tenant controls built in

Declare tenant isolation at the model layer, version it with the model, and enforce it at query time instead of scattering security logic across application code.

#(secure)
given:
  ALLOWED_TENANTS :: string[]

source: tenant_analytics is app_data extend {
  where: tenant_id in $ALLOWED_TENANTS

  measure:
    #(doc) Active accounts for this tenant, shown on the Usage dashboard.
    active_accounts is count(distinct account_id)
}

Add #(doc) context so product AI uses the exact definitions shown in customer-facing experiences.

Deliver: context engine in your product

Serve governed meaning through APIs, SDK, and MCP. Embed dashboards, charts, AI chat, and data features with tenant isolation and access controls handled automatically.

Built for production

A foundation for better products

Give customers fast, trustworthy analytics while retaining governance and visibility across every user and query.

Built on open-source Malloy

Compose and reuse analytical patterns with clear logic. Models are portable, with no proprietary query language or lock-in.

Enterprise-ready by design

Multi-tenant isolation, fine-grained controls, and full audit logging are built in. Every query routes through versioned models you control.

Optimized for scale

Query optimization and caching control warehouse cost. Usage analytics reveal what customers actually value.

Developer-first workflow

Work with AI coding tools such as Cursor while Credible supplies governed context through MCP for Malloy queries and embedded code.

Ready when you are

From proof-of-concept to production without the rewrites.

See how Credible's context engine helps you ship analytics experiences your customers can trust.